Fullbeauty Brands is an American plus size women's and men's apparel and home goods holding company based in New York City. As of 2015 the company's CEO was Paul Tarvin.
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History
Fullbeauty Brands was founded in 1901 in New York, New York. In 1924, the company launched its first fashion catalog. In 1941, the mail order business moved to Indiana where the company fulfills catalog and online orders from its fulfillment centers in Indianapolis and Plainfield. In 1999, the company's call center was opened in El Paso, Texas.
In February 2013, the company was purchased by Charlesbank Capital Partners and Webster Capital. In 2015, the company rebranded itself, it was previously known as OSP Group.
In October 2015, Fullbeauty Brands was acquired by Apax Partners.
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Brands
Fullbeauty is an umbrella holding company with multiple brands under its label. These include Woman Within, Roaman's, fullbeauty.com Jessica London, ellos, swimsuitsforall, KingSize, and BrylaneHome.
Support for the Body Positive Movement
Fullbeauty has sought to support the Body Positive Movement in promoting messaging that runs contrary to the trend of using extremely skinny fashion models. In 2015 the company ran a campaign called "OwnYourCurves" which sought to alter consumer's perceptions of size and shape as it related to beauty through the positive portrayal of "plus size" women. Meghan Trainor partnered with the company in the campaign.
References
Source of the article : Wikipedia
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