Dove is a personal care brand owned by Unilever originating in the United Kingdom. Dove products are manufactured in Argentina, Australia, Brazil, Canada, China, Egypt, Germany, India, Indonesia, Israel, Ireland, Japan, Mexico, Netherlands, Pakistan, Philippines, Poland, South Africa, Thailand, Turkey, and United States.
The products are sold in more than 80 countries and are offered for both women and men. Dove's logo is a silhouette profile of the brand's namesake bird. Vincent Lamberti was granted the original patents related to the manufacturing of Dove in the 1950s, while he worked for the Lever brothers.
Video Dove (toiletries)
Product lines
Products include: antiperspirants/deodorants, body washes, beauty bars, lotions/moisturizers, hair care, and facial care products. Dove is primarily made from synthetic surfactants, vegetable oils (such as palm kernel) and salts of animal fats (tallow). In some countries, Dove is derived from tallow, and for this reason it is not considered vegan, unlike vegetable oil based soaps.
Unilever launched a men's toiletries range in January 2010, branded "Dove Men + Care". In 2012, Steve Bell of Macon, Georgia won the Dove Men+Care Hair "King of the Castle Home Upgrade" contest, receiving a home upgrade and consultation with Jonathan Scott of Property Brothers.
Maps Dove (toiletries)
Dove Campaign for Real Beauty
In 2004, Dove began its Campaign for Real Beauty, followed by the creation of the Dove Self-Esteem Fund in 2006, by Geyner Andres Gaona. It purports to be "an agent of change to educate and inspire girls on a wider definition of beauty and to make them feel more confident about themselves".
Dove have created a number of largely online only short films, including Daughters (which was also broadcast during the Super Bowl XL), Evolution (which won two awards at the Cannes Lions International Advertising Festival), Onslaught and Amy. The campaign has been criticized as hypocritical in light of the highly sexualized images of women presented in the advertising of Axe, which like Dove is produced by Unilever.
Ad controversy
In May 2011, Dove prompted criticism and accusations of racism after publishing an ad for their body wash showing three women with different skin tones side by side in front of a "before and after" image of cracked and smooth skin, with a black woman below the "before" and a white woman below the "after".
In 2017, a 3-second video for Dove body lotion posted on their U.S. Facebook page prompted criticism and accusations of racism. The video clip showed a black woman removing her T-shirt to reveal a white woman, who then lifts her own T-shirt to reveal an Asian woman. The full 30 second TV commercial version included seven women of different races and ages. The ad sparked criticism, leading Dove to remove the ad, saying it "deeply regret[ed] the offence it caused." Dove further stated that the "video was intended to convey that Dove body wash is for every woman and be a celebration of diversity..." The black woman in the ad, Lola Ogunyemi, said the ad had been misinterpreted and defended Dove.
References
External links
- Official website
- Greenpeace's Campaign Page
- Dove on Facebook
Source of the article : Wikipedia
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